How I work

I work across the full spectrum – from setting strategic direction to running entire programmes day-to-day. What stays constant is the lens: every decision, every cross-functional trade-off, is made against a clear product strategy with the end-user in mind.

I work closely with design, engineering, marketing, finance and compliance – not because I do their jobs, but because someone needs to orchestrate all of it against a single, coherent direction.

That's usually me.

Most advisors stop at strategy and hand over a deck. Most delivery leads never get a seat in the strategy conversation in the first place.

I do both.

I'm as comfortable setting direction with a board as I am running a cross-functional programme through to delivery as I am crafting interfaces and journeys – which is why clients bring me in not just to advise on the plan, but to make sure it actually happens.

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Ways to work together

Strategic Advisory

For founders, boards and C-suite who want ongoing access to senior product thinking without a major time commitment. Structured sessions, strategic memos, and direct input into the decisions that matter most.

Typically a few days per month.

Product & Design Leadership

When a major initiative needs an owner, not just an advisor. I run the programme end-to-end, orchestrating product, design and engineering against a single product strategy until the outcome is delivered.

Typically 6-12 months.

Board & Investor Facing

Some clients need product credibility represented at board or investor level – someone who can speak fluently to strategy, technology and commercial outcomes in the room that matters.

I take this role when it's a genuine fit, bringing real depth rather than a name on a slide.

AdHoc

No fixed schedule, no fixed scope. Just an agreement so you can tap into a trusted product mind when a significant decision needs a second opinion.

Common for founders and executives who want me one phone call away rather than one day a week.

How longer engagements start

For programme leadership and longer advisory engagements, I typically start with a short, paid diagnostic – assessing the real strategic situation, not the one in the deck, and producing a clear picture of where the gaps are and what should happen next. This gives both of us the clarity to shape the engagement that follows, scoped properly from day one.

Availability

I work with a maximum of 3-4 clients at any one time. This is a deliberate constraint – it's what allows me to give each engagement the depth it deserves.

Please get in touch for current capacity.