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Portfolio

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Scouting with AI

Designing AI-powered apps for scouting sports talent.

Designing AI-powered apps for scouting sports talent.

Designing AI-powered apps for scouting sports talent.

As the principal product designer for AiScout (now ai.io), I collaborated with the founders and a team of AI specialist to reimagine sports scouting in the digital age. Together we crafted three interconnected mobile apps and two web-based platforms which have gone on to win multiple awards and contracts with major sports organisations.

Product Strategy

UX Design

UI Design

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Nathan Vingoe

Former CTO

Reuben's ability to translate complex requirements into a plan of action and world-class product is second to none.


He brought his expertise and can-do attitude to the table from day one and helped us realise our ambitious vision of creating the world's first AI-powered scouting solution. He handled everything from defining the product, designing multiple apps, and even helping me recruit our offshore engineering team.


We've since become close colleagues and collaborated on a number of other projects.

nv

Nathan Vingoe

Former CTO

Reuben's ability to translate complex requirements into a plan of action and world-class product is second to none.


He brought his expertise and can-do attitude to the table from day one and helped us realise our ambitious vision of creating the world's first AI-powered scouting solution. He handled everything from defining the product, designing multiple apps, and even helping me recruit our offshore engineering team.


We've since become close colleagues and collaborated on a number of other projects.

nv

Nathan Vingoe

Former CTO

Reuben's ability to translate complex requirements into a plan of action and world-class product is second to none.


He brought his expertise and can-do attitude to the table from day one and helped us realise our ambitious vision of creating the world's first AI-powered scouting solution. He handled everything from defining the product, designing multiple apps, and even helping me recruit our offshore engineering team.


We've since become close colleagues and collaborated on a number of other projects.

Challenge

Challenge

The primary challenge was creating a rich, engaging user experience for young sporting talent which incorporated complex video-based testing and analysis to be used by scouts and clubs.


The idea was to create an ecosystem of apps, dashboards and an AI engine which used computer vision to analyse performance metrics from video recorded tasks and trials.


Complex was an understatement.

Solution

Solution

  • Deep-dive feature analysis and product requirements

  • Architected the ecosystem of connected apps and services

  • Designed a modular UX/UI for use across connected apps

  • Designed a central reporting dashboard for use by clubs

  • Designed complex video-based trials process and data feedback

  • Created high-fidelity prototypes for user testing and early sales

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Results

Results

  • Raised millions to take concept international

  • Secured contracts with major clubs and sports organisations

  • Identified and helped sign multiple unknown players to pro clubs

  • Created the foundations for continued innovation

  • Proved the vital role of design in AI powered apps