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Arbolus Canopy

Creating a scalable insights tool with integrated AI which redefined an industry.

Creating a scalable insights tool with integrated AI which redefined an industry.

Creating a scalable insights tool with integrated AI which redefined an industry.

Arbolus had already achieved success in disrupting the $2b expert network industry but faced a challenge with how to scale their proposition beyond standard call-based insights gathering.


Through insights and data gathered from direct client feedback and platform usage, I conceptualised an automated insights gathering and analysis tool which would enable companies to create surveys, get video responses from top experts, transcribe the responses and analyse insights faster.


We called it ArbolusCanopy, and it would go through four further iterations to become an industry-redefining tool which produced primary research insights 4x faster than traditional method.

Product Strategy

UX Design

UI Design

canopy builder
canopy builder
canopy builder
will

Will Leeming

Co-founder, Arbolus

Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.


I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.

will

Will Leeming

Co-founder, Arbolus

Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.


I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.

will

Will Leeming

Co-founder, Arbolus

Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.


I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.

Challenge

Challenge

The primary challenge was to create an intuitive survey builder which companies could use themselves to gather insights and easily analyse the responses to create meaningful reports.

Solution

Solution

  • Designed a survey builder tool

  • Designed a video response tool

  • Designed an AI-powered transcription and insights gather tool

  • Prototyped initial concepts to test and learn

  • Iterated over multiple production versions based on user feedback

dash surveys
dash surveys
dash surveys
canopy card
canopy card
canopy card
card answer
card answer
card answer
canopy answers
canopy answers
canopy answers

Results

Results

  • Successful ran hundreds of ‘Canopies’ to prove PMF

  • Achieved a ‘time to insights’ 4x faster than traditional calls

  • Arbolus went on to raise a $15m Series A