I was brought in to consult on the digital transformation of CPFC's integrated platforms, tools and services to create a solution fit for a Premier League club. Through my knowledge of omni-channel and integrated tech solutions, and working closely with the senior leadership team, we successfully overhauled the club's digital ecosystem in under 18 months and under budget. The new CPFC website was also nominated for a prestigious Webby Award.
Digital Transformation
Product Strategy
There were three big challenges to solve:
Creating a cohesive fan experience across the website, app and other key digital touch points.
Create a data solution to achieve a 'Single View of Fan' such that segmentation, insights, marketing, and data management were fit for purpose.
Empower the in-house team to leverage opportunities and drive commercial growth for the club.
Developed a digital strategy to focus efforts on a common goal
Audited the current digital products, services and providers to identify what stays and what goes
Established budgets, run rates, and potential commercial uplifts from new solution
Created briefs and ran a full procurement process with carefully selected tech providers
Analyses solutions, costs and ways of working to align with club's goals and team structure
Negotiated final deals to procure new CMS, Website, App, Data Lake, SSO and Support Capabilities
Guided the transition from old to new including contracts, technical requirements, solution architecture
Working closely with the newly procured tech partners, the entire programme of work was delivered in under 18 months and came in under budget. This included a new website, mobile apps, data lake, CMS and data tools.
Nominated for a Webby Award in the category of Sports.