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Snugs PhotoFit

Creating an AI-powered custom fitting app for specialised hearing protection.

Creating an AI-powered custom fitting app for specialised hearing protection.

Creating an AI-powered custom fitting app for specialised hearing protection.

Snugs is pioneering the future of hearing protection through a combination of advanced 3D modelling, 3D silicon printing and changeable filters. But there’s always been a big barrier - custom fitting for this type of hearing protection needed to be done by a trained professional. It’s time-consuming and costly to scale.


I was hired by Snugs to design an AI-powered solution to make custom fitted hearing protection cheaper, scalable and more accessible. The end result was a combined web-based app and AI platform called PhotoFit.


To date it's been used by thousands of customers and is now being rolled out as part of a net-zero initiative within large companies seeking to reduce waste from disposable hearing protection.

Product Strategy

UX Design

UI Design

photofit hero
photofit hero
photofit hero

Paul

Co-founder, Snugs

Reuben has been a key part of Snugs success. He initially helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions. Since then he's helped us through multiple iterations of our e-commerce store, driving increases in sales, repeat orders and optimising our product range.


He's a pleasure to work with and an expert at what he does.

Paul

Co-founder, Snugs

Reuben has been a key part of Snugs success. He initially helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions. Since then he's helped us through multiple iterations of our e-commerce store, driving increases in sales, repeat orders and optimising our product range.


He's a pleasure to work with and an expert at what he does.

Paul

Co-founder, Snugs

Reuben has been a key part of Snugs success. He initially helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions. Since then he's helped us through multiple iterations of our e-commerce store, driving increases in sales, repeat orders and optimising our product range.


He's a pleasure to work with and an expert at what he does.

Challenge

Challenge

There were multiple challenges to solve and it required a first-principles approach coupled with a deep understanding of service design, user experience and advanced technologies.


We worked closely with AI specialists to answer two complex questions:


  1. How can a person measure their ears accurately enough to generate a 3D model - without a physical mould.

  2. How will the end-to-end process work from placing an order to generating their virtual ear models for production.

Solution

Solution

  • Architected a suite of connected services including e-commerce, AI platform, APIs, mobile web app

  • Mapped the end-to-end service and user flows

  • Created prototypes for user testing to refine all parts

  • Designed and built a mobile web app integrated with the AI

  • Designed a custom fitting pack to be used in the process

  • Refined error handling and resolution with AI team

  • Integrated the AI with Shopify and Klaviyo for order process management

shop
shop
shop
email
email
email
fit pack
fit pack
fit pack
photofit 1
photofit 1
photofit 1
photofit 2
photofit 2
photofit 2

Results

Results

  • Presented at CES twice and garnered huge interest

  • Been used by thousands of customers around the world

  • Achieved a 10x reduction in custom fitting costs

  • Helped secure additional funding for global rollout

  • Awarded multiple international patents