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Portfolio

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Veygo Product Optimisation

Simplifying the digital proposition and customer journeys for a niche insurance brand.

Simplifying the digital proposition and customer journeys for a niche insurance brand.

Simplifying the digital proposition and customer journeys for a niche insurance brand.

Veygo is a fast-growing insurance brand closing the gap in learner and new driver insurance through smart subscriptions and pay-as-you-go cover. But this growth led to a confused digital proposition and sub-optimal purchase journeys which were affecting their conversion rates.


I was brought in on a short tenure to work alongside the brand and product team to reimagine their digital proposition and make it simpler for customers to understand which product is right for their unique insurance requirements.

Product Strategy

UX Design

veygo sub hero
veygo sub hero
veygo sub hero
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Liz Peck

Head of Brand & Marketing, Veygo

Reuben helped craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion.


He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.

lp

Liz Peck

Head of Brand & Marketing, Veygo

Reuben helped craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion.


He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.

lp

Liz Peck

Head of Brand & Marketing, Veygo

Reuben helped craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion.


He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.

Challenge

Challenge

The primary challenge was to increase awareness and conversions of Veygo’s subscription offer while not affecting the success of their core pay-as-you-go business.


This require a delicate overhaul of product positioning, navigation and customer journeys to test and implement over time.

Solution

Solution

  • Revised the site navigation and cross-linking of products

  • Revised the positioning of pay-as-you-go and subscription models

  • Designed simpler proposition structures for easier comparison

  • Designed a new ‘triage’ tool to help customers decide

  • Simplified the buying process and aligned to new proposition structured

veygo triage
veygo triage
veygo triage
veygo subscription
veygo subscription
veygo subscription
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veygo payg
veygo payg
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veygo triage
veygo triage
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veygo buy
veygo buy

Results

Results

  • Reduced drop-offs and improved overall user engagement

  • Increased conversion rates on subscription offer by

  • Improved upsell of subscription offer to existing PAYG customers

  • Improved success rate of first-time buyers