Creating a suite of connected platforms and apps for a B2B SaaS.
As the founding product designer behind Arbolus, I collaborated closely with founders Will and Sam to reimagine a digital-first expert insights business. I led every aspect of the product design and build, even getting involved in the branding and first iteration of their website.
The following case study is a summary of over three years work creating a pioneering suite of platforms and apps, which helped raise over $40mil and propelled Arbolus onto becoming a Top 100 fastest growing company in the UK.
Product Strategy
UI Design
UX Design
Arbolus is pioneering the future of expert insights and deep research by creating a unified suite of digital products and services that prioritise user experience in a fragmented, old-school industry.
Sidenav’s expertise in UX and SaaS platforms played a huge role in helping Arbolus realise their vision and successfully disrupt a $2b niche industry.
Today, the Arbolus platform is used by thousands of companies and major consultancies to accelerate their insights.
The primary challenge was to create a suite of intuitive, connected platforms which seamlessly handled complex process flows and business-to-expert interactions.
This required a deep understanding of both UI design principles and complex technical requirements of multi-platform architecture and data flows.
Developed the product strategy and roadmap
Architected a complex ecosystem of platforms, apps and integrations
Designed platforms for internal admin, clients and experts
Turned complex processes into intuitive user flows
Created a modular, responsive UX/UI components
Engineered custom web and native mobile applications
Integrated cutting-edge chat, video and transcription technologies
Facilitated a test-and-learn prototyping approach for MVPs
Rapid feature iteration based on user insights
Went on to raise over $40mil
Achieved 7x year-on-year growth
Established as a major player in the $2b expert network niche
Created a foundation for continuous product innovation
Demonstrated the vital role of design in SaaS adoption and growth
