Designing the apps for an AI-powered sports business.

I collaborated with the founders and a team of AI specialist to reimagine sports scouting in the digital age. Together we crafted three interconnected mobile apps and two web-based platforms which have gone on to win multiple awards and contracts with major sports organisations.

Full story

Overview

AiScout (now ai.io) pioneered the use of AI-powered biomechanics analysis and performance testing to revolutionise how clubs and sports organisations scouted the next generation of talent.

Our deep knowledge of user experience and working with complex requirements was critical in helping them realise the vision of an app-based experience for scouts, players, clubs and sports organisations.

Challenge

The primary challenge was creating a rich, engaging user experience for young sporting talent which incorporated complex video-based testing and analysis to be used by scouts and clubs.

The idea was to create an ecosystem of apps, dashboards and an AI engine which used computer vision to analyse performance metrics from video recorded tasks and trials.

Complex was an understatement.

Solution

Deep-dive feature analysis and product requirements
Architected the ecosystem of connected apps and services
Designed a modular UX/UI for use across connected apps
Designed a central reporting dashboard for use by clubs
Designed complex video-based trials process and data feedback
Created high-fidelity prototypes for user testing and early sales

Results

Raised millions to take concept international
Secured contracts with major clubs and sports organisations
Identified and helped sign multiple unknown players to pro clubs
Created the foundations for continued innovation
Proved the vital role of design in AI powered apps

Nathan Vingoe

Former CTO

Reuben's ability to translate complex requirements into a plan of action and world-class product is second to none.

He brought his expertise and can-do attitude to the table from day one and helped us realise our ambitious vision of creating the world's first AI-powered scouting solution. He handled everything from defining the product, designing multiple apps, and even helping me recruit our offshore engineering team.

We've since become close colleagues and collaborated on a number of other projects.

London, UK