Creating a scalable insights tool with integrated AI which redefined an industry.

Arbolus had already achieved success in disrupting the $2b expert network industry but faced a challenge with how to scale their proposition beyond standard call-based data gathering. Through research and platform usage, I conceptualised an automated insights and reporting tool which would enable companies to create surveys, get video responses from top experts, transcribe the responses and analyse insights faster. We called it ArbolusCanopy, and it would go through four further iterations to become an industry-redefining tool which produced primary research insights 4x faster than traditional method.

Full story

Overview

Arbolus had already achieved success in disrupting the $2b expert network industry but faced a challenge with how to scale their proposition beyond standard call-based insights gathering.

Through insights and data gathered from direct client feedback and platform usage, I conceptualised an automated insights gathering and analysis tool.

The objective was to enable companies to create surveys, get video responses from top experts, transcribe and analyse insights faster – and enable Arbolus to scale it's B2B SaaS solution to a wider customer base.

We called it ArbolusCanopy, and it would go through four iterations to refine it into a tool which produced primary research insights 4x faster than traditional calls.

Challenge

The primary challenge was to create an intuitive survey builder which companies could use themselves to gather insights and easily analyse the responses to create meaningful reports.

Solution

Designed a survey builder tool
Designed a video response tool
Designed an AI-powered transcription and insights gather tool
Prototyped initial concepts to test and learn
Iterated over multiple production versions based on user feedback

Results

Successful ran hundreds of ‘Canopies’ to prove PMF
Achieved a ‘time to insights’ 4x faster than traditional calls
Arbolus went on to raise a $15m Series A

Will Leeming

Co-founder, Arbolus

Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.

I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.

London, UK