Creating a suite of connected platforms and apps for a B2B SaaS.

As Head of Product Design, I collaborated closely with founders Will and Sam to reimagine a digital-first expert insights business. I led every aspect of the product design and build, even getting involved in the branding and first iteration of their website.

Full story

Overview

Arbolus is pioneering the future of expert insights and deep research by creating a unified suite of digital products and services that prioritise user experience in a fragmented, old-school industry.

Sidenav’s expertise in UX and SaaS platforms played a huge role in helping Arbolus realise their vision and successfully disrupt a $2b niche industry.

Today, the Arbolus platform is used by thousands of companies and major consultancies to accelerate their insights.

Challenge

The primary challenge was to create a suite of intuitive, connected platforms which seamlessly handled complex process flows and business-to-expert interactions.

This required a deep understanding of both UX/UI design principles and complex technical requirements of multi-platform architecture and data flows.

Solution

Developed the product strategy and roadmap
Architected a complex ecosystem of platforms, apps and integrations
Designed platforms for internal admin, clients and experts
Turned complex processes into intuitive user flows
Created a modular, responsive UX/UI components
Engineered custom web and native mobile applications
Integrated cutting-edge chat, video and transcription technologies
Facilitated a test-and-learn prototyping approach for MVPs
Rapid feature iteration based on user insights

Results

Went on to raise over $40mil
Achieved 7x year-on-year growth
Established as a major player in the $2b expert network niche
Created a foundation for continuous product innovation
Demonstrated the vital role of design in SaaS adoption and growth

Will Leeming

Co-founder, Arbolus

Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.

I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.

London, UK